Brianna Lewis

Business Analysis

What is Business Analysis?

Both processes are iterative and non-linear

 

Definitions:

 

Design Thinking aims to understand the user, challenge assumptions, and redefine problems, in order to identify alternative strategies and solutions that may not be initially apparent.

From <https://www.interaction-design.org/literature/article/what-is-design-thinking-and-why-is-it-so-popular>

 

 

Business analysis enables change in an enterprise: It articulates needs and the rationale for change, and designs and describes solutions that can deliver value.

From <https://www.iibauk.org/profession>

 

 

User Experience Design (UXD or UED) strives to enhance user satisfaction by improving all aspects of the user's interaction (the usability, accessibility, and pleasure) with the company, its services, and its products.

From <https://uxplanet.org/user-experience-design-process-d91df1a45916>

 

 

 

Design Thinking, Business Analysis and User Experience all share similar process steps.

 

Design Thinking

Business Analysis

User Experience

Commonalities

Empathize

Understand

Understand & Research

These practices share the value of understanding the users and the context of the project as a first step.

Define

(the problem)

Define (scope)

Define

(user requirements)

Identify and capture the users’ needs, the problem, and your insights.

Ideate

Elicit

Sketch

Challenge assumptions and creating ideas for innovative solutions

Prototype

Analyze

Design

Start creating solutions

Test

Validate

Implement

Solutions

 

Change Management

Evaluate

What is Design Thinking?

What is User Experience (UX)?

What do these practices have in common?

Let's Work Together!

I'm always open to new opportunities. Let me know if there's a role or a project you think I'd be a great fit for.

Brianna Lewis

Lewisbnl@gmail.com

Wilmington, DE

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