What is Business Analysis?
Both processes are iterative and non-linear
Design Thinking aims to understand the user, challenge assumptions, and redefine problems, in order to identify alternative strategies and solutions that may not be initially apparent.
Business analysis enables change in an enterprise: It articulates needs and the rationale for change, and designs and describes solutions that can deliver value.
User Experience Design (UXD or UED) strives to enhance user satisfaction by improving all aspects of the user's interaction (the usability, accessibility, and pleasure) with the company, its services, and its products.
Design Thinking, Business Analysis and User Experience all share similar process steps.
Understand & Research
These practices share the value of understanding the users and the context of the project as a first step.
Identify and capture the users’ needs, the problem, and your insights.
Challenge assumptions and creating ideas for innovative solutions
Start creating solutions